PRIVACY POLICY

 

Effective date: April 2026

At Foam Theory, we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how Foam Theory ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from foamtheoryswim.com (the "Site") or otherwise communicate with us (collectively, the "Services"). By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will update the "Last updated" date and post the revised version on the Site.

How We Collect and Use Your Personal Information

We collect personal information from different sources depending on how you interact with us. We use this information to:

  • Provide and improve our Services

  • Process transactions and fulfill orders

  • Communicate with you

  • Personalize your experience

  • Comply with legal obligations

  • Prevent fraud and protect our business

What Personal Information We Collect

Information You Provide Directly

  • Name, email, phone number

  • Billing and shipping address

  • Payment confirmation details

  • Account login details (if applicable)

  • Customer support messages

You may choose not to provide certain information, but this may limit your ability to use certain features.

Information Collected Automatically

We may collect:

  • IP address

  • Device and browser information

  • Pages viewed, time spent, and interactions

  • Referral sources

We collect this using cookies, pixels, and similar technologies.

Information from Third Parties

We may receive information from:

  • Shopify (our ecommerce platform)

  • Payment processors

  • Analytics and advertising partners

This includes interactions with our ads, emails, or website.

How We Use Your Personal Information

To Provide Our Services

  • Process and fulfill orders

  • Send order confirmations and updates

  • Manage accounts and customer support

  • Facilitate returns and exchanges

For Marketing and Advertising

We may send you marketing communications via email or SMS (if you opt in). We may also use your information to show you relevant ads on other platforms. By providing your contact information, you agree to receive marketing communications from us. You can unsubscribe at any time.

For Analytics and Improvement

  • Improve product offerings and website performance

  • Analyze customer behavior and preferences

  • Improve sizing, fit, and overall customer experience

For Security and Fraud Prevention

  • Detect and prevent fraudulent or unauthorized activity

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Site, analyze usage, and support marketing efforts. We may also allow third parties (such as advertising partners) to use these technologies to show you relevant ads on other websites. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

How We Share Your Information

We may share your information with:

  • Service providers (payments, shipping, analytics, customer support)

  • Advertising and marketing partners

  • Shopify and related services

  • Legal authorities when required

We may also share information in connection with a business transaction (e.g., merger or sale). We may “share” personal information with advertising partners to deliver relevant ads, as defined under applicable privacy laws.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request deletion of your data

  • Correct inaccurate information

  • Request a copy of your data (data portability)

  • Withdraw consent for marketing communications

To exercise your rights, contact us at:
hello@foamtheoryswim.com

We will respond in accordance with applicable laws.

Data Retention and Security

We retain your information only as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure.

Children's Privacy

Our Services are not intended for individuals under 16. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us and we will delete it.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

International Users

Your information may be processed outside your country of residence. Where required, we use appropriate safeguards for international data transfers.

Contact

If you have any questions or requests regarding this Privacy Policy, please contact us at: hello@foamtheoryswim.com